425.829.4779
INGRID OUGLAND
Communications Professional
425.829.4779
Ingrid.Ougland@gmail.com
Find me on LinkedIn
I’m thrilled to invite you to explore my work, skills and professional experience, and get to know a bit more about me. I am a storyteller at heart, a skill that started with my early work in radio and television, and continued throughout my career as a professional communicator. Take a moment to look around, and contact me directly to learn more.
ABOUT ME
I've been a respected communications leader for more than 15 years. I'm endlessly curious, constantly learning and always passionate about what I do.
I specialize in exploring and developing communications ideas and strategies, and weaving words and images into memorable narratives that resonate with diverse audiences. I’m a subject matter expert in corporate, nonprofit and mission-driven communications, healthcare communications, media and social media, storytelling, community outreach, collaboration, meeting and video production.
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When I'm off the clock, you can find me hiking with my dogs, photographing nature and animals, supporting local youth LGBTQ programs, or tucked in a corner working on my latest personal writing project.
MY SKILLSET
I am a communications expert who is passionate about defining and executing strategies that align with business objectives. I collaborate with internal and external stakeholders to build identity, reputation and visibility
for internal, corporate and external audiences.
PUBLIC RELATIONS
Cultivating Connections
Change Management
Competitive Analysis
Value-Added Relationships
Public Spokesperson
Marketing Trends
Stakeholder Management
Audience Engagement
Industry Awards
Industry Events
B2B, B2C, D2C​
COMMUNICATIONS
C-Suite
Project Management
Storytelling
Internal & External
Corporate and Nonprofit
Healthcare/Life Sciences
Multi-Media Platforms
Zoom Presentation Development, Webinar and Town Hall Development/Production
Intranet Development, Execution and Management
Ghost Writing
AI Strategy and Education
Community Partnerships​​
MARKETING
Campaign Management
Digital Campaigns
Thought Leadership Strategy
Collateral Design
Publication Design & Production
Photography & Video Direction
E-News & Blog Strategy
Photography & Video Direction/Production
Social Media Marketing
Grassroots Outreach
WordPress, Adobe, Canva, eTapestry, Hootsuite, Animoto, Monday.com, Hubspot, Salesforce, Slack
AI tools: Claude, ChatGPT, Surfer
SEO tool: Semrush​
EXPERIENCE AND EDUCATION
I am a highly knowledgeable, passionate communicator with proven strengths in creating and driving mission-driven communication strategies, building programs and creating memorable narratives. I am endlessly curious, always learning and energized by new challenges.
SENIOR MANAGER, PR & CORPORATE COMMUNICATIONS, GENOME MEDICAL
April 2022 - Present
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Developed and executed internal communications strategies that fostered employee engagement across multiple internal channels, including intranet, Town Hall, company Q&As, email, executive communications.
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Lead all internal and corporate communications efforts.
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C-suite communications advisor.
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Developed and executed media relations strategy.
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Developed and executed thought leadership strategy.
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Trained subject matter experts.
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Developed and published thought leadership content.
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Developed and execute B2B marketing campaigns.
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Advised internal and external stakeholders on SEO trends and AI tools.
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Created and managed website content.
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Developed and managed social media strategy.
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Created and managed digital advertising campaigns.
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Developed and launched the company’s first intranet on the Simpplr platform.
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Managed intranet content and supervised content providers.
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Lead monthly company town hall and quarterly business review virtual meetings.
DIRECTOR OF COMMUNICATIONS, THE WILDERNESS LAND TRUST
August 2018 - April 2022
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As the organization's first communications director, established and launched the Trust's communications, marketing and public relations strategy.
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Wrote and produce compelling fundraising appeals, donor communications, e-news, website content, newsletters and annual reports.
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Conceptualized and executed communications strategies to promote projects, partners, donors and conservation leaders with an emphasis on telling stories that illustrate the connection of people and nature.
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Traveled on behalf of the Trust to meet with and interview high level donors.
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Wrote, produced and published the Trust’s quarterly newsletter and annual report.
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Cultivate and sustain partnerships with organizations to maximize membership and fundraising.
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Planned and executed community events.
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Managed communications budget.
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Staff lead with Justice Equity Diversity Inclusion (JEDI) committee.
COMMUNICATIONS MANAGER, VIRGINIA MASON MEDICAL CENTER
January 2001 - August 2018
Virginia Mason/Bailey-Boushay House/ Benaroya Research
Institute/Virginia Mason Foundation/Virginia Mason Institute
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Developed and implemented Virginia Mason’s first community benefit program.
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Key participant in the hospital’s Health Equity Guidance Team that worked to ensure health equity among BIPOC, LGBTQ+ populations.
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C-Suite communications advisor.
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Writer/ghost writer for the CEO, including monthly CEO Report and board of director reports.
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Led internal communications initiatives and strategies, including intranet development and content, internal newsletter and other publications.
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Crisis communications advisor.
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Nurtured partnerships with county and state agencies, nonprofits, and corporations to develop and execute community and environmental health initiatives.
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Wrote and edited features for external print and online publications.
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Provided strategic internal/external communications counsel and outreach/implementation for sustainability programs.
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Media relations counsel and crisis communications lead.
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Managed community benefit budget and department expenses.
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Facilitated a statewide community benefit guidance team of C-suite healthcare executives.
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Developed organization’s social media strategy.
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Editorial director for quarterly physician newsletter.
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Managed media and social media campaigns to support The Cancer Institute, Benaroya Research Institute, Heart Institute, Nurses Week and more.
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Wrote, produced and edited publications for Virginia Mason, Bailey-Boushay House, Benaroya Research Institute and the Virginia Mason Foundation.
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Researched and wrote award applications with a 95% award success rate.
THE REST OF THE TIME!
Additional Experience as the Public Relations and Marketing Manager for the Humane Society for Seattle/King County, as an Account Executive for Imagio Technology Public Relations, as a Producer/Executive Producer for Fisher Broadcasting, as an Associate Producer for KIRO Television, and as a News Editor/Producer for KIRO Radio.
BA COMMUNICATIONS, WASHINGTON STATE UNIVERSITY
Bachelor of Arts in Communication with an emphasis on journalism and public relations. Minor in Political Science.
