425.829.4779
INGRID OUGLAND
Communications Professional
425.829.4779
Ingrid.Ougland@gmail.com
Find me on LinkedIn
I’m thrilled to invite you to explore my work, skills and professional experience, and get to know a bit more about me. I am a storyteller at heart, a skill that started with my early work in radio and television, and continued throughout my career as a professional communicator. Take a moment to look around, and contact me directly to learn more.
ABOUT ME
I've been a respected communications leader for more than 15 years. I'm endlessly curious, constantly learning and always passionate about what I do.
I specialize in exploring and developing communications ideas and strategies, and weaving words and images into memorable narratives that resonate with diverse audiences. I’m a subject matter expert in corporate, nonprofit and mission-driven communications, healthcare communications, media and social media, storytelling, community outreach, collaboration, meeting and video production.
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When I'm off the clock, you can find me hiking with my dogs, photographing nature and animals, supporting local youth LGBTQ programs, or tucked in a corner working on my latest personal writing project.
MY SKILLSET
I am a communications expert who is passionate about defining and executing strategies that align with business objectives. I collaborate with internal and external stakeholders to build identity, reputation and visibility
for internal, corporate and external audiences.
PUBLIC RELATIONS
Thought Leadership Strategy and Management
Press Releases
Media List Cultivation
Event Outreach
Community Outreach and Partnerships
B2B, B2C, D2C
Health Care/Health Tech
Environmental Advocacy
Non-Profit and Corporate
COMMUNICATIONS
Internal and External
Trusted C-Suite Advisor
Writing/Editing
Stakeholder Management
Employee Engagement
Benefits Communication
Project Management
Intranet Development and Management
Storytelling
Change Management
Town Halls
MARKETING
Content Development
Digital Campaign Management
Multimedia Platforms
Collateral Design
Publication Design & Production
Photography & Video Direction/Production
Social Media
SEO and AI Trends
WordPress, Adobe, Canva, eTapestry, Hootsuite, Animoto, Monday, Slack, Zoom, HubSpot
EXPERIENCE AND EDUCATION
I am a highly knowledgeable, passionate communicator with proven strengths in creating and driving mission-driven communication strategies, building programs and creating memorable narratives. I am endlessly curious, always learning and energized by new challenges.
SENIOR MANAGER, PR & CORPORATE COMMUNICATIONS, GENOME MEDICAL
April 2022 - Present
Genome Medical is a health tech B2B startup that partners with health systems, life science companies and clinical trials.
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Elevated internal communications strategies across multiple internal channels, increasing employee engagement by 60 percent.
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Developed and drove B2B digital marketing campaigns with a 7 percent conversion rate on a limited budget.
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Launched and drove the company’s first intranet on the Simpplr/Salesforce platform.
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Executed a comprehensive social media and media relations strategy, growing LinkedIn audience by 55 percent.
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Created and executed thought leadership strategy, increasing executive exposure across targeted events and conferences.
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Trusted C-suite communications advisor.
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Advised internal and external stakeholders on SEO trends and AI tools.
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Drove monthly company town hall and quarterly business review virtual meetings.
DIRECTOR OF COMMUNICATIONS, THE WILDERNESS LAND TRUST
August 2018 - April 2022
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As the organization's first communications director, established and launched the Trust's communications, marketing and public relations strategies.
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Wrote and produce compelling fundraising appeals, donor communications, e-news, website content, newsletters and annual reports.
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Increased Facebook audience by 65 percent.
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Increased email/newsletter subscribers by 35 percent.
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Developed and executed email and digital marketing campaigns with an average 5 percent conversion rate.
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Conceptualized and executed communications strategies to promote projects, partners, donors and conservation leaders with an emphasis on telling stories that illustrate the connection of people and nature.
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Traveled on behalf of the Trust to engage with high level donors.
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Cultivated and sustained partnerships with organizations to maximize membership and fundraising.
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Planned and executed community events.
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Managed communications budget.
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Staff lead with Justice Equity Diversity Inclusion (JEDI) committee.
COMMUNICATIONS MANAGER, VIRGINIA MASON MEDICAL CENTER
January 2001 - August 2018
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Created and drove Virginia Mason’s first community benefit program.
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Executive leader in the hospital’s Health Equity Guidance Team that worked to ensure health equity among BIPOC, LGBTQ+ populations.
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Led sustainability program communications strategy.
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Trusted C-Suite communications advisor.
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Writer/ghost writer for the CEO, including monthly CEO Report and board of director reports.
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Led internal communications initiatives and strategies, including intranet development and content, internal newsletter and other internal and external publications.
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Nurtured partnerships with county and state agencies, nonprofits, and corporations to develop and execute community and environmental health initiatives.
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Wrote and edited features for external print and online publications.
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Media relations counsel and crisis communications lead.
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Managed media and social media campaigns to support The Cancer Institute, Benaroya Research Institute, Heart Institute, Nurses Week and more.
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Researched and wrote award applications with a 95% award success rate.
THE REST OF THE TIME!
Additional Experience as the Public Relations and Marketing Manager for the Humane Society for Seattle/King County, as an Account Executive for Imagio Technology Public Relations, as a Producer/Executive Producer for Fisher Broadcasting, as an Associate Producer for KIRO Television, and as a News Editor/Producer for KIRO Radio.
BA COMMUNICATIONS, WASHINGTON STATE UNIVERSITY
Bachelor of Arts in Communication with an emphasis on journalism and public relations. Minor in Political Science.
